Introduction
Hello, my name is Triniti Elliott and I am a senior Business Administration student from Rochester, New York who took the opportunity to study abroad in Spring semester 2024, by participating in the University’s Global Business Trip to Scotland and The Netherlands. It was an extraordinary experience that offered me unique insights into European business practices and cultures. The two-week expedition included company visits and cultural experiences that enriched my understanding of international business and the lifestyle in these countries.
Scottish Culture
Our travels began in Scotland, where the rich history and vibrant culture provided an unforgettable backdrop for learning and exploration. Arriving in Edinburgh, I was immediately captivated by the city’s blend of historic charm and modern energy. The classic architecture and buildings were not just great structures but also cultural landmarks, reflecting the city’s deep-rooted traditions and vibrant arts scene.
But it wasn’t all about the history; the city itself was a bustling hub of modern culture and innovation. From the lively markets to the quaint cafes, every corner of Edinburgh had something new to offer. I especially loved the opportunity to explore the local food scene, tasting traditional dishes and experiencing the warmth of Scottish hospitality.
Company Visits in Scotland
Our first stop was Edinburgh, where we visited Docs24, a technology-based document management company. Meeting with Jim, the CEO, provided us with an in-depth look at their operations and the importance of company culture. Jim emphasized that culture was central to their success, guiding their hiring and operations. I was impressed by their innovative digital documentation system, which significantly reduces costs and carbon emissions. This visit underscored the global nature of modern business and the critical role of company culture.
In Leith, we explored Contagious, a branding agency specializing in end-to-end experiences for drink brands. The team’s focus on hospitality and the use of storytelling in branding was enlightening. Their work on the Lind and Lime gin bottle, notable for its recyclable materials and ergonomic design, exemplified their creative approach.
Our visit to Procemx in Glasgow showcased their emergency operations services and advanced GPS software for location tracking. The opportunity to converse with staff about their asset and work management activities was invaluable. Later that day, we met Jack Hillmeyer, the U.S. Consul General in Edinburgh. His charismatic personality and insights into diplomatic work made this one of my favorite visits. Learning about the consulate’s roles, including supporting American citizens, staying updated on Scottish news and representing U.S. foreign policy, was fascinating.
In Glasgow, we also visited Spire, a space data global organization. Touring their facility and participating in a hackathon activity where we brainstormed ideas for using their data was incredibly engaging. This visit highlighted the intersection of creativity and technology in a modern workspace. Finally, in Kilmarnock, we visited the HALO Urban Regeneration Project, an initiative focused on economic growth and community development through renewable energy and new technologies.
Dutch Culture
Next, we traveled to The Netherlands, a country known for its picturesque landscapes and progressive culture. Our first stop was Amsterdam, where the city’s canals and historic architecture provided a stunning backdrop for our explorations.
One of the most memorable experiences was visiting the Anne Frank House. Standing in the very rooms where Anne Frank wrote her diary was a poignant reminder of the resilience and strength of the human spirit. It was a deeply moving experience that underscored the importance of understanding and remembering history.
Another highlight was exploring the vibrant art scene in Amsterdam. From the Van Gogh Museum to the Rijksmuseum, I was immersed in a world of creativity and inspiration. Each piece of art told a story, offering a glimpse into the lives and minds of the artists who created them. It was a powerful reminder of the impact of art and culture on society.
Company Visits in The Netherlands
In the Netherlands, our journey continued with a visit to Studyportals in Eindhoven. This international online higher education platform aims to provide accessible education globally. Our activities included participating in social media content creation and learning about product development with AI. The inclusive work environment at Studyportals left a lasting impression on me. Their office space mirrors the setup of the classrooms and instruction spaces in the school of business at Clarkson, which promotes collaborative learning and puts an emphasis on teamwork.
At the University of Windesheim in Zwolle, we met with startup companies and learned about the business incubator hub. One of the startup coaches explained how students gain practical experience through the Zwinc initiative, which supports innovative startups. Similarly, at the University of Amsterdam’s Center for Entrepreneurship, we interacted with various startups, including Anywyse, an audio transcription company. In addition, we had conversations with experts like Ross Gordon, an investment manager, who provided valuable insights into Dutch entrepreneurship and the biotech industry.
Cultural Impressions
Beyond the business visits, our study abroad trip was filled with cultural experiences. In Scotland, we enjoyed a ceilidh party, explored Edinburgh through a scavenger hunt and visited historical sites like the Edinburgh Castle and the Falkirk Wheel. The scenic bus tour of the Highlands and the ferry ride on Loch Ness were unforgettable. In Amsterdam, we toured the Anne Frank House, cruised the canals and experienced Dutch culture through activities like the Zaan Three Hour Tour, where we learned about windmills, clogs and cheese.
In Scotland, the business atmosphere was team-oriented and welcoming, with an emphasis on collaboration and mutual respect. Social interactions were lively and hospitable, showcasing the Scots’ friendliness. In the Netherlands, the business culture balanced efficiency and work ethic with a relaxed and inclusive environment. The Dutch were straightforward yet considerate, and their love for cycling was a striking cultural aspect.
Personal Reflection
This study abroad trip taught me adaptability, flexibility and the importance of being open to new experiences and connections. The insights gained from observing and participating in a culture with business practices other than my own encouraged me to be more open minded to international job opportunities. If given the chance, I would love to return to the Netherlands to visit the Keukenhof Gardens and experience the stunning tulip displays in person. Riding mopeds around Amsterdam and enjoying group dinners with my peers were some of my favorite moments, offering a fun and unique way to explore the cities.
This experience has shown me the importance of stepping outside of my comfort zone and embracing new challenges. It has also reinforced the value of cultural exchange and understanding in an increasingly interconnected world. I am excited to apply the lessons I’ve learned and the skills I’ve developed as I continue my academic journey and embark on my professional career.
In conclusion, this study abroad trip provided me with invaluable insights into Scottish and Dutch business, culture, and lifestyle. The memories and lessons learned will benefit my professional and personal growth, and I encourage other business students to seize similar opportunities to broaden their horizons and enhance their education.